Which of the following statements discussing big data is not true?
A.
Big data provides a lot more information than the managers can digest.
B.
Companies can gain timely customer information.
C.
Companies that effectively tap the available glut of data can gain rich, customer insights.
D.
Marketers can access and easily sift through the data once it is available.
E.
Data can be collected from blogs, tweets, and social media.
Answer: D