While Connor's company had been selling die-cutting machinery in the United States for many years, the company decided to create a personal sales force in Italy when it began selling to that country so the sales force could educate potential buyers about the products. The sales force demonstrates the idea of _____.

While Connor's company had been selling die-cutting machinery in the United States for many years, the company decided to create a personal sales force in Italy when it began selling to that country so the sales force could educate potential buyers about the products. The sales force demonstrates the idea of _____.

While Connor's company had been selling die-cutting machinery in the United States for many years, the company decided to create a personal sales force in Italy when it began selling to that country so the sales force could educate potential buyers about the products. The sales force demonstrates the idea of _____.



Answer: a push strategy


Learn More :