Marketing MCQ International Business Yamaguchi Media, a Japanese advertising agency, has a policy in its global business of appointing what it believes is the best person for the job in its various locations regardless of the candidate's nationality. Which of the following staffing policies best describes Yamaguchi Media's approach?

Yamaguchi Media, a Japanese advertising agency, has a policy in its global business of appointing what it believes is the best person for the job in its various locations regardless of the candidate's nationality. Which of the following staffing policies best describes Yamaguchi Media's approach?

International Business

Yamaguchi Media, a Japanese advertising agency, has a policy in its global business of appointing what it believes is the best person for the job in its various locations regardless of the candidate's nationality. Which of the following staffing policies best describes Yamaguchi Media's approach?

A. global

B. ethnocentric

C. geocentric

D. polycentric

E. transnational

Answer: C. geocentric

Marketing MCQ

Yamaguchi Media, a Japanese advertising agency, has a policy in its global business of appointing what it believes is the best person for the job in its various locations regardless of the candidate's nationality. Which of the following staffing policies best describes Yamaguchi Media's approach?

Yamaguchi Media, a Japanese advertising agency, has a policy in its global business of appointing what it believes is the best person for the job in its various locations regardless of the candidate's nationality. Which of the following staffing policies best describes Yamaguchi Media's approach?

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