A key role of the marketing department is to "look outward." What four actions help to achieve this objective?

A key role of the marketing department is to "look outward." What four actions help to achieve this objective?

A key role of the marketing department is to "look outward." What four actions help to achieve this objective?



Answer: 


  1. Implementing marketing program actions
  2. Evaluating marketing actions against set goals
  3. Listening to customers
  4. Developing offerings


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