After ideas are​ screened, the next stage of the new product development process is​ _____.

After ideas are​ screened, the next stage of the new product development process is​ _____.

After ideas are​ screened, the next stage of the new product development process is​ _____.



A.

test marketing

B.

concept development and testing

C.

idea generation

D.

commercialization

E.

product development



Answer: B.

concept development and testing


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