How has the internet influenced the marketing research industry and methods?
-Helps M.R. firms find potential clients and sell services
-Helps potential M.R. clients solicit research proposals
-Allows closer and more rapid collaboration between research suppliers and clients
-Enables very rapid access to secondary information
-Facilitates quick survey response/analysis capabilities
--Enables personalization of surveys & increased response rates
--Produces higher response rates
--Ability to contact the hard-to-reach
-Fosters easier executing of follow-up and longitudinal studies
-Can dramatically reduce data collection costs
-Allows quick publishing, reporting, and dissemination of research results