Types of Marketing Research Firms?
Custom / Ad Hoc:
-Companies that carry out customized marketing research to address specific projects for corporate clients.
Syndicated:
-Companies that collect, package, and sell market research data to many firms.
Limited Function:
-May serve a single industry or employ a special or specific methodology.
Supplier Service Firms:
-Field Service Firms, Sample Providers, Software Firms, Data Analysis Providers