Marketing MCQ Marketing If a firm lacks the resources to implement the findings arising from marketing research, spending the resources to conduct the research may not be warranted

If a firm lacks the resources to implement the findings arising from marketing research, spending the resources to conduct the research may not be warranted

Marketing

If a firm lacks the resources to implement the findings arising from marketing research, spending the resources to conduct the research may not be warranted

Answer: TRUE

Marketing MCQ

If a firm lacks the resources to implement the findings arising from marketing research, spending the resources to conduct the research may not be warranted

If a firm lacks the resources to implement the findings arising from marketing research, spending the resources to conduct the research may not be warranted

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