IKEA sells inexpensive furniture that requires self-assembly by cost-conscious customers. IKEA is using a ________ strategy.

IKEA sells inexpensive furniture that requires self-assembly by cost-conscious customers. IKEA is using a ________ strategy.

IKEA sells inexpensive furniture that requires self-assembly by cost-conscious customers. IKEA is using a ________ strategy.



Answer: cost focus


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