To create successful new products, a company must _______.
A.
understand its consumers, markets, and competitors and develop products that deliver superior value
B.
obtain successful products through acquisitions instead of doing internal development
C.
cut costs to keep the price of new products low
D.
focus their new product development efforts only on consumers
E.
spend more on R&D that its competitors
Answer: A.
understand its consumers, markets, and competitors and develop products that deliver superior value