Which of the following statements is true regarding product life cycle curves?
A.
Managing products through their life cycle is an easy task.
B.
Marketers do not know the exact shape and length of their product's life cycle in advance.
C.
All products follow the traditional 5-stage PLC model.
D.
Once a product reaches the decline stage, it cannot be recycled back to growth.
E.
Marketing strategies do not change for different life cycle stages.
Answer: B.
Marketers do not know the exact shape and length of their product's life cycle in advance.