What are the contents of a formal marketing research proposal?
An internal document used by large organizations that describes a potential research project, its benefits to the organization, and estimated costs; it must be formally approved before a research project can begin.
It Includes:
Action - Decision makers determine what action will result from the research
Origin - Clarify/state the origin of the problem that necessitated the research
Information - Decision maker should detail questions to be answered
Use - How each piece of the research will be used should be detailed
Targeting - Determine which groups will be targeted for the research
Logistics - Determine how the research will be done - time & budget are key
Comments - Additional information that is relevant to the project