What are the steps in setting up a focus group?
- Decide on the key focus group objectives;
- Use secondary research to hone questions;
- Select focus group facility and participants;
- Begin recruiting after deciding on participant incentives;
- Select a moderator;
- Develop a moderator guide to chart flow of focus group;
- Conduct the focus group - generally about two hours;
- Review the video tape and analyze the results;
- Prepare a written report.