A manufacturer sells its products to wholesalers. These wholesalers then resell the products to retailers in the geographic areas in which they operate. You and I then buy these products from one or more of these retailers. This 'link' between producers on one end and consumers on the other is typically referred to as the:
1. Marketing exchange
2. Buying and selling process
3. Utility creation process
4. Channel of distribution
5. None of the above
Answer: 4