_______ Conflict occurs between intermediaries at the same level in a marketing channel, such as between two or more retailers (Target and K-Mart) or two or more wholesalers that handle the same manufacturer's brands.
Answer: Horizontal
Marketing MCQ
Marketing
_______ Conflict occurs between intermediaries at the same level in a marketing channel, such as between two or more retailers (Target and K-Mart) or two or more wholesalers that handle the same manufacturer's brands.