Identify several similarities and differences between marketing internationally and marketing within one country.
There is a great deal of similarity but also some difference between marketing internationally and marketing within one country. The idea of identifying markets and developing a marketing mix remains the same. So does the need to complete each of the marketing functions. The characteristics of markets, the information needed and how it is obtained, and the procedures used in developing each of the marketing mix elements will change as companies concentrate on markets in other countries.