Manufacturers in the _______ stage typically focus on increasing output while assuming that customers will seek out and buy reasonably priced, well-made products.

Manufacturers in the _______ stage typically focus on increasing output while assuming that customers will seek out and buy reasonably priced, well-made products.

Manufacturers in the _______ stage typically focus on increasing output while assuming that customers will seek out and buy reasonably priced, well-made products.



1. production-orientation (production concept)

2. Societal marketing-orientation (societal marketing concept)

3. Marketing-orientation (marketing concept)

4. Sales-orientation (sales or selling concept)

5. Relationship marketing orientation



Answer: Production-Orientation (production concept)


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