The first step in the marketing research process is to:
1. Gather primary data
2. Conduct an informal investigation
3. Gather secondary data
4. Define the problem or question
5. Perform a situation analysis
Answer: 4. Define the problem or question
1. Gather primary data
2. Conduct an informal investigation
3. Gather secondary data
4. Define the problem or question
5. Perform a situation analysis
Answer: 4. Define the problem or question