True or False: Most companies are awash in information about their customers. In fact, smart companies capture information at ever possible customer touch point. These touch points include customer purchases, sales force contacts, service and support calls, web site visits, satisfaction surveys, credit and payment interactions, market research studies--every contact between a customer and a company.

True or False: Most companies are awash in information about their customers. In fact, smart companies capture information at ever possible customer touch point. These touch points include customer purchases, sales force contacts, service and support calls, web site visits, satisfaction surveys, credit and payment interactions, market research studies--every contact between a customer and a company.

True or False: Most companies are awash in information about their customers. In fact, smart companies capture information at ever possible customer touch point. These touch points include customer purchases, sales force contacts, service and support calls, web site visits, satisfaction surveys, credit and payment interactions, market research studies--every contact between a customer and a company.



Answer: True


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