Marketing MCQ
Principles of Marketing
True or False:Both quantitative and qualitative Internet-based research have some drawbacks. One major problem is controlling who's in the online sample. To overcome such sample and context problems, many online research firms use opt-in communities and respondent panels. Alternatively, many companies are now developing their own custom social networks and using them to gain customer inputs and insights.
True or False:Both quantitative and qualitative Internet-based research have some drawbacks. One major problem is controlling who's in the online sample. To overcome such sample and context problems, many online research firms use opt-in communities and respondent panels. Alternatively, many companies are now developing their own custom social networks and using them to gain customer inputs and insights.
True or False:Both quantitative and qualitative Internet-based research have some drawbacks. One major problem is controlling who's in the online sample. To overcome such sample and context problems, many online research firms use opt-in communities and respondent panels. Alternatively, many companies are now developing their own custom social networks and using them to gain customer inputs and insights.
Answer: True
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