Marketing MCQ
Marketing
Under a _________ Vertical Marketing System, independent production and distribution firms integrate their efforts on a contractual basis to obtain greater functional economies and marketing impact than they could achieve alone.
Under a _________ Vertical Marketing System, independent production and distribution firms integrate their efforts on a contractual basis to obtain greater functional economies and marketing impact than they could achieve alone.
Under a _________ Vertical Marketing System, independent production and distribution firms integrate their efforts on a contractual basis to obtain greater functional economies and marketing impact than they could achieve alone.
Answer: Contractual
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