When deciding to run an A/B test, your team discusses the length of time you want to run your test for. What should you and your team do to define the time range?

When deciding to run an A/B test, your team discusses the length of time you want to run your test for. What should you and your team do to define the time range?



Answer: We should review past emails we've sent to see where open and clicks start to drop off, the n identify the time frame we want to test in.


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