When Fila chooses Kohl's as a retail store to sell its products because the store attracts women between 25 and later 40s, a segment in which it would like to grow, it takes into consideration which type of factor for this channel decision?

When Fila chooses Kohl's as a retail store to sell its products because the store attracts women between 25 and later 40s, a segment in which it would like to grow, it takes into consideration which type of factor for this channel decision?



Answer: Consumer factors


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