Which of the following statements best reflects the adoption of the societal marketing concept by a manufacturer of disposable diapers?
1. The manufacturer recently introduced a new line of less skin-irritating 'super absorbent' diapers to meet the needs of parents who travel extensively with small children.
2. The manufacturer has implemented a 'marketing intelligence' collection department to become more informed of major social and legal ramifications of selling disposable diapers.
3. The manufacturer plans to air a new promotional campaign intended to emphasize its concern for customers' satisfaction with its products.
4. The manufacturer has initiated a diaper recycling program in conjunction with a consumer education program to make consumers more aware of the potential environmental hazards associated with such products.
5. All of the above reflect the adoption of societal marketing.
Answer: 4. The manufacturer has initiated a diaper recycling program in conjunction with a consumer education program to make consumers more aware of the potential environmental hazards associated with such products.