Eustis Lee is a lawyer who handles only drunk-driving cases. No matter how quickly he resolves the case, he charges each customer $5,000. Lee justifies the fee because of his lengthy education and the years he has spent learning how the judicial system operates. Which pricing policy is the lawyer using?
a.
price maintenance
b.
potential (or base) pricing
c.
flexible (or variable) pricing
d.
professional services pricing
Answer: D