For which of the following situations would a price-skimming strategy be most appropriate?

For which of the following situations would a price-skimming strategy be most appropriate?



a.

the elimination of demand for low-wattage light bulbs

b.

the introduction of a Barbie Olympic champion doll by Mattel and the International Olympic Committee

c.

the introduction of a unique, roomy automobile model that has extremely low energy and fuel costs

d.

the introduction of a new brand of bottled water



Answer: C


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