Dell's new line of computers is selling for up to 20 percent lower than similar computers sold by its largest competitors. Since Dell's goal is to maximize its sales, it is probably using which type of strategy?

Dell's new line of computers is selling for up to 20 percent lower than similar computers sold by its largest competitors. Since Dell's goal is to maximize its sales, it is probably using which type of strategy?



a.

status quo pricing

b.

price lining

c.

penetration pricing

d.

price skimming



Answer: C


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