Kasha has decided to keep her new power boat in a "drystack" storage facility rather than in the water at a marina. The storage facility charges her a fee of $500 per year, plus $25 each time she calls ahead and asks the facility to put her boat in the water for the day or weekend. Which pricing tactic is the facility using?

Kasha has decided to keep her new power boat in a "drystack" storage facility rather than in the water at a marina. The storage facility charges her a fee of $500 per year, plus $25 each time she calls ahead and asks the facility to put her boat in the water for the day or weekend. Which pricing tactic is the facility using?



a.

price bundling

b.

professional services pricing

c.

two-part pricing

d.

price lining



Answer: C


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