Landover Carpentry, Inc. currently markets its garden benches in the Ontario market. It would like to expand into the Western Canada market, but the competition there is intense. Which geographic pricing tactic should the Landover use?

Landover Carpentry, Inc. currently markets its garden benches in the Ontario market. It would like to expand into the Western Canada market, but the competition there is intense. Which geographic pricing tactic should the Landover use?



a.

freight absorption pricing

b.

zone pricing

c.

FOB origin pricing

d.

basing-point pricing



Answer: A


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