One tactic allows different customers to pay different prices for essentially the same merchandise bought in equal quantities This tactic is often found in the sale of shopping goods, specialty merchandise, and most industrial goods except supply items. What is it?

One tactic allows different customers to pay different prices for essentially the same merchandise bought in equal quantities This tactic is often found in the sale of shopping goods, specialty merchandise, and most industrial goods except supply items. What is it?



a.

psychological (or odd-even) pricing

b.

flexible (or variable) pricing

c.

zoning (or basing) pricing

d.

price maintenance



Answer: B


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