Marketing MCQ Marketing A marketer of a new fragrance decides to focus on young urban women between the ages of 16 and 25 who have above-average discretionary income. On which market segmentation base has this target market been defined?

A marketer of a new fragrance decides to focus on young urban women between the ages of 16 and 25 who have above-average discretionary income. On which market segmentation base has this target market been defined?

Marketing

A marketer of a new fragrance decides to focus on young urban women between the ages of 16 and 25 who have above-average discretionary income. On which market segmentation base has this target market been defined?

a. demographics

b. lifestyle

c. pastiche

d. ethnicity

e. psychographic

Answer: demographics

Marketing MCQ

A marketer of a new fragrance decides to focus on young urban women between the ages of 16 and 25 who have​ above-average discretionary income. On which market segmentation base has this target market been​ defined?

A marketer of a new fragrance decides to focus on young urban women between the ages of 16 and 25 who have​ above-average discretionary income. On which market segmentation base has this target market been​ defined?

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A marketer of a new fragrance decides to focus on young urban women between the ages of 16 and 25 who have above-average discretionary income. On which market segmentation base has this target market been defined?

A marketer of a new fragrance decides to focus on young urban women between the ages of 16 and 25 who have above-average discretionary income. On which market segmentation base has this target market been defined?