Evolving from a mass culture in which many consumers share the same preferences to a diverse one in which we each have an almost infinite number of choices makes it more important than ever to _____________.
A. identify technology natives and sell them on the new specialized touch screen technology
B. enable Gen X and Y consumers to interact with products less intimately
C. identify distinct B2B consumers and then expand that group to include B2C consumers
D. identify distinct market segments and develop specialized messages for those groups
E. attract new gender groups by consistently repeating the same message
Answer: identify distinct market segments and develop specialized messages for those groups