A new hotel manager has used her knowledge of consumer behavior to make changes in the experience the hotel provides. When guests​ arrive, they now hear​ low-volume classical​ music, see a plush​ lobby, and are served complimentary wine while waiting for reception service. Upon entering their​ room, the light aroma of rose petals greets​ them, and they are told of the high​ thread-count linen that will ensure comfortable sleeping. What marketing strategy is the new manager​ following?

A new hotel manager has used her knowledge of consumer behavior to make changes in the experience the hotel provides. When guests​ arrive, they now hear​ low-volume classical​ music, see a plush​ lobby, and are served complimentary wine while waiting for reception service. Upon entering their​ room, the light aroma of rose petals greets​ them, and they are told of the high​ thread-count linen that will ensure comfortable sleeping. What marketing strategy is the new manager​ following?

A new hotel manager has used her knowledge of consumer behavior to make changes in the experience the hotel provides. When guests​ arrive, they now hear​ low-volume classical​ music, see a plush​ lobby, and are served complimentary wine while waiting for reception service. Upon entering their​ room, the light aroma of rose petals greets​ them, and they are told of the high​ thread-count linen that will ensure comfortable sleeping. What marketing strategy is the new manager​ following?



a. direct

b. exposure

c. semiotic

d. sensory

e. multilevel



Answer: sensory


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