When marketers study the semiotic​ perspective, they see that every marketing message has three basic​ components: _______, a sign​ (or symbol), and an interpretant.

When marketers study the semiotic​ perspective, they see that every marketing message has three basic​ components: _______, a sign​ (or symbol), and an interpretant.



a. connector

b. an object

c. a stimuli

d. a marketing meaning

e. a transponder



Answer: an object


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