Marketing MCQ Marketing According to the author, ________ are large groups that exist within a society, and membership in them often gives marketers a valuable clue about individuals' consumption decisions.

According to the author, ________ are large groups that exist within a society, and membership in them often gives marketers a valuable clue about individuals' consumption decisions.

Marketing

According to the author, ________ are large groups that exist within a society, and membership in them often gives marketers a valuable clue about individuals' consumption decisions.

A. subcultures

B. psychological gangs

C. acculturation agents

D. membership-only clubs

E. leading-edge groups

Answer: a. subcultures

Marketing MCQ

According to the​ author, ________ are large groups that exist within a​ society, and membership in them often gives marketers a valuable clue about​ individuals' consumption decisions.

According to the​ author, ________ are large groups that exist within a​ society, and membership in them often gives marketers a valuable clue about​ individuals' consumption decisions.

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According to the author, ________ are large groups that exist within a society, and membership in them often gives marketers a valuable clue about individuals' consumption decisions.

According to the author, ________ are large groups that exist within a society, and membership in them often gives marketers a valuable clue about individuals' consumption decisions.