According to market​ research, if a consumer pays for something as opposed to getting it for​ free, they are more reluctant to waste it. The marketing term for this is​ __________.

According to market​ research, if a consumer pays for something as opposed to getting it for​ free, they are more reluctant to waste it. The marketing term for this is​ __________.



Answer: ​sunk-cost fallacy


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