According to semiotician Charles Sanders​ Peirce, signs relate to objects in several ways. One example is the​ _______, which is a sign that resembles the product in some​ way, such as the galloping horse on the hood of the Ford Mustang.

According to semiotician Charles Sanders​ Peirce, signs relate to objects in several ways. One example is the​ _______, which is a sign that resembles the product in some​ way, such as the galloping horse on the hood of the Ford Mustang.



a. icon

b. marketing meaning

c. transponders

d. stimuli analysis

e. connectors



Answer: icon


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