Marketing MCQ
Marketing
According to semiotician Charles Sanders Peirce, signs relate to objects in several ways. One example is the _______, which is a sign that resembles the product in some way, such as the galloping horse on the hood of the Ford Mustang.
According to semiotician Charles Sanders Peirce, signs relate to objects in several ways. One example is the _______, which is a sign that resembles the product in some way, such as the galloping horse on the hood of the Ford Mustang.
According to semiotician Charles Sanders Peirce, signs relate to objects in several ways. One example is the _______, which is a sign that resembles the product in some way, such as the galloping horse on the hood of the Ford Mustang.
a. icon
b. marketing meaning
c. transponders
d. stimuli analysis
e. connectors
Answer: icon
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