Marketing MCQ
Marketing
Engineers at Sony repeatedly observed people in focus groups automatically swiping the screen of its older, nontouch models. This observation led to the offering of _______ on its e-readers.
Engineers at Sony repeatedly observed people in focus groups automatically swiping the screen of its older, nontouch models. This observation led to the offering of _______ on its e-readers.
Engineers at Sony repeatedly observed people in focus groups automatically swiping the screen of its older, nontouch models. This observation led to the offering of _______ on its e-readers.
a. tactile interface
b. kensei engineering
c. attention interface
d. GPS devices
e. touchscreens
Answer: touchscreens
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