Marketing MCQ Marketing Advertisers show an understanding of the study of ________ when they place their ads after humorous TV programming, create uplifting ad messages, or play upbeat background music during the ad in order to encourage positive associations with the product.

Advertisers show an understanding of the study of ________ when they place their ads after humorous TV programming, create uplifting ad messages, or play upbeat background music during the ad in order to encourage positive associations with the product.

Marketing

Advertisers show an understanding of the study of ________ when they place their ads after humorous TV programming, create uplifting ad messages, or play upbeat background music during the ad in order to encourage positive associations with the product.

Answer: mood congruency

Marketing MCQ

Advertisers show an understanding of the study of​ ________ when they place their ads after humorous TV​ programming, create uplifting ad​ messages, or play upbeat background music during the ad in order to encourage positive associations with the product.

Advertisers show an understanding of the study of​ ________ when they place their ads after humorous TV​ programming, create uplifting ad​ messages, or play upbeat background music during the ad in order to encourage positive associations with the product.

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Advertisers show an understanding of the study of ________ when they place their ads after humorous TV programming, create uplifting ad messages, or play upbeat background music during the ad in order to encourage positive associations with the product.

Advertisers show an understanding of the study of ________ when they place their ads after humorous TV programming, create uplifting ad messages, or play upbeat background music during the ad in order to encourage positive associations with the product.