Marketing MCQ
Marketing
Recently, we've seen a trend in advertising toward inspirational stories that manipulate our emotions. Think about the commercials Budweiser likes to run about a puppy who befriends a horse, gets lost, and finds his way home where the horse is waiting for him. The name of this advertising technique is ________.
Recently, we've seen a trend in advertising toward inspirational stories that manipulate our emotions. Think about the commercials Budweiser likes to run about a puppy who befriends a horse, gets lost, and finds his way home where the horse is waiting for him. The name of this advertising technique is ________.
Recently, we've seen a trend in advertising toward inspirational stories that manipulate our emotions. Think about the commercials Budweiser likes to run about a puppy who befriends a horse, gets lost, and finds his way home where the horse is waiting for him. The name of this advertising technique is ________.
Answer: sadvertising
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