Marketing MCQ Marketing A(n) _______ is a symbol that connects to a product because it shares some property. (For example, the lemon on some cleanser products conveys the shared property of fresh scent.)

A(n) _______ is a symbol that connects to a product because it shares some property. (For example, the lemon on some cleanser products conveys the shared property of fresh scent.)

Marketing

A(n) _______ is a symbol that connects to a product because it shares some property. (For example, the lemon on some cleanser products conveys the shared property of fresh scent.)

a. symbol

b. icon

c. index

d. connector

e. interpretant

Answer: index

Marketing MCQ

A(n) _______ is a symbol that connects to a product because it shares some property.​ (For example, the lemon on some cleanser products conveys the shared property of fresh​ scent.)

A(n) _______ is a symbol that connects to a product because it shares some property.​ (For example, the lemon on some cleanser products conveys the shared property of fresh​ scent.)

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A(n) _______ is a symbol that connects to a product because it shares some property. (For example, the lemon on some cleanser products conveys the shared property of fresh scent.)

A(n) _______ is a symbol that connects to a product because it shares some property. (For example, the lemon on some cleanser products conveys the shared property of fresh scent.)