Consumer behavior is a process. In the study of this important​ topic, we learn that the​ _______ is a transaction in which two or more organizations or people give and receive something of value.

Consumer behavior is a process. In the study of this important​ topic, we learn that the​ _______ is a transaction in which two or more organizations or people give and receive something of value.



a. arbitration

b. 80/20

c. exchange

d. barter

e. pastiche



Answer: exchange


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