Marketing MCQ
Marketing
Consumer behavior is a process. In the study of this important topic, we learn that the _______ is a transaction in which two or more organizations or people give and receive something of value.
Consumer behavior is a process. In the study of this important topic, we learn that the _______ is a transaction in which two or more organizations or people give and receive something of value.
Consumer behavior is a process. In the study of this important topic, we learn that the _______ is a transaction in which two or more organizations or people give and receive something of value.
a. arbitration
b. 80/20
c. exchange
d. barter
e. pastiche
Answer: exchange
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