Consumers vary in their commitment to an​ attitude; the degree of commitment relates to their level of involvement with the attitude object. At the lowest level of​ involvement, ______________, we form an attitude because it helps us to gain rewards or avoid punishment.

Consumers vary in their commitment to an​ attitude; the degree of commitment relates to their level of involvement with the attitude object. At the lowest level of​ involvement, ______________, we form an attitude because it helps us to gain rewards or avoid punishment.



Answer: compliance


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