Marketing MCQ Marketing Contemporary research on novel consumption experiences indicates that even when we decide to do unusual things (like eating bacon ice cream), we might do so because we have a ________.

Contemporary research on novel consumption experiences indicates that even when we decide to do unusual things (like eating bacon ice cream), we might do so because we have a ________.

Marketing

Contemporary research on novel consumption experiences indicates that even when we decide to do unusual things (like eating bacon ice cream), we might do so because we have a ________.

a. negative state relief

b. theory of cognitive dissonance

c. mood congruency

d. motivation conflict

e. productivity orientation

Answer: productivity orientation

Marketing MCQ

Contemporary research on novel consumption experiences indicates that even when we decide to do unusual things​ (like eating bacon ice​ cream), we might do so because we have a​ ________.

Contemporary research on novel consumption experiences indicates that even when we decide to do unusual things​ (like eating bacon ice​ cream), we might do so because we have a​ ________.

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Contemporary research on novel consumption experiences indicates that even when we decide to do unusual things (like eating bacon ice cream), we might do so because we have a ________.

Contemporary research on novel consumption experiences indicates that even when we decide to do unusual things (like eating bacon ice cream), we might do so because we have a ________.