Marketing MCQ Marketing Evidence suggests that _________ can lurk below the surface, and cues in the environment can trigger a goal even when we don't recognize it: Marketers refer to this as incidental brand exposure.

Evidence suggests that _________ can lurk below the surface, and cues in the environment can trigger a goal even when we don't recognize it: Marketers refer to this as incidental brand exposure.

Marketing

Evidence suggests that _________ can lurk below the surface, and cues in the environment can trigger a goal even when we don't recognize it: Marketers refer to this as incidental brand exposure.

a. mood congruency

b. perceived risks

c. motives

d. benign envy

e. cognitive dissonance

Answer: motives

Marketing MCQ

Evidence suggests that​ _________ can lurk below the​ surface, and cues in the environment can trigger a goal even when we​ don't recognize​ it: Marketers refer to this as incidental brand exposure.

Evidence suggests that​ _________ can lurk below the​ surface, and cues in the environment can trigger a goal even when we​ don't recognize​ it: Marketers refer to this as incidental brand exposure.

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Evidence suggests that _________ can lurk below the surface, and cues in the environment can trigger a goal even when we don't recognize it: Marketers refer to this as incidental brand exposure.

Evidence suggests that _________ can lurk below the surface, and cues in the environment can trigger a goal even when we don't recognize it: Marketers refer to this as incidental brand exposure.