Marketing MCQ
Marketing
Consumers experience a range of ________ responses to products and marketing messages; these responses range from evaluations, to moods, to full-blown emotions.
Consumers experience a range of ________ responses to products and marketing messages; these responses range from evaluations, to moods, to full-blown emotions.
Consumers experience a range of ________ responses to products and marketing messages; these responses range from evaluations, to moods, to full-blown emotions.
a. non-affective
b. unilateral-affective
c. affective
d. unilateral mood
e. ARG
Answer: affective
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