Consumers experience a range of​ ________ responses to products and marketing​ messages; these responses range from​ evaluations, to​ moods, to​ full-blown emotions.

Consumers experience a range of​ ________ responses to products and marketing​ messages; these responses range from​ evaluations, to​ moods, to​ full-blown emotions.



a. non-affective

b. unilateral-affective

c. affective

d. unilateral mood

e. ARG



Answer: affective


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