Marketing MCQ
Marketing
In this chapter, the author created an excellent simile, comparing retailing and theatre: the "actors" are analogous to the "salespeople" and the "stage props" would represent the ___________.
In this chapter, the author created an excellent simile, comparing retailing and theatre: the "actors" are analogous to the "salespeople" and the "stage props" would represent the ___________.
In this chapter, the author created an excellent simile, comparing retailing and theatre: the "actors" are analogous to the "salespeople" and the "stage props" would represent the ___________.
Answer: store displays
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