______ is the generational cohort that includes Americans born between 1981 and 1996.
Answer: Generation Y
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Marketing Environment
- How does the Better Business Bureau encourage companies to follow its standards for commerce?
- Describe some of the recent changes in trademark law.
- The ___________ Act was punitive toward monopolies, whereas the ___________ Act was preventive.
- In pure competition there are a ___________ number of sellers.
- How does technology impact customer value?
- What is the difference between a consumer's disposable and discretionary income?
- How are important values such as sustainability reflected in the marketplace today?
- Why are many companies developing multicultural marketing programs?
- Describe three generational cohorts.
- Explain the major legislation that ensures competition and regulates the elements of the marketing mix.
- Discuss the forms of competition that exist in a market and the key components of competition.
- Describe how technological changes can affect marketing.
- Discuss how economic forces such as macroeconomic conditions and consumer income affect marketing.
- Describe how social forces such as demographics and culture can have an impact on marketing strategy.
- Explain how environmental scanning provides information about social, economic, technological, competitive, and regulatory forces.
- What two actions can the FTC take regarding deceptive or misleading advertising and unfair business practices?
- The Sherman Act focuses on which component of the marketing mix?
- Self-regulation can be described as ______.
- Advertising and promotion are regulated by which governmental body?
- The four issues related to distribution that are monitored by the government are:
- Consumer-oriented federal laws cover what two categories?
- Though the ________ did not explicitly make the practice of price fixing illegal, courts have subsequently relied on it to find it to be so.
- Consumerism can be described as ______.
- Legislation for copyright protection was enhanced in 1998 to include ______.
- The act that makes it unlawful to discriminate in prices charged to different purchasers of the same product is called ______.