Marketing MCQ
Marketing
_______ is the process of learning the value system and behaviors of another culture (often a priority for those who want to understand consumers and markets in foreign countries).
_______ is the process of learning the value system and behaviors of another culture (often a priority for those who want to understand consumers and markets in foreign countries).
_______ is the process of learning the value system and behaviors of another culture (often a priority for those who want to understand consumers and markets in foreign countries).
a. deculturation
b. acculturation
c. enculturation
d. culturecide
e. saturation
Answer: b. acculturation
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