Marketing MCQ
Marketing
Jessie is grocery shopping and while standing in the check-out line she sees a product display of a giant plastic M&M holding many colorful packages of M&Ms. She did not have this item on her grocery list, but she immediately has an urge for M&Ms, so she reaches in to add a few of the packages to her shopping cart. This is an example of ________________.
Jessie is grocery shopping and while standing in the check-out line she sees a product display of a giant plastic M&M holding many colorful packages of M&Ms. She did not have this item on her grocery list, but she immediately has an urge for M&Ms, so she reaches in to add a few of the packages to her shopping cart. This is an example of ________________.
Jessie is grocery shopping and while standing in the check-out line she sees a product display of a giant plastic M&M holding many colorful packages of M&Ms. She did not have this item on her grocery list, but she immediately has an urge for M&Ms, so she reaches in to add a few of the packages to her shopping cart. This is an example of ________________.
Answer: impulse buying
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